Bobby Hundreds Talks About His Struggles With The Asian and Asian American Communities In His Own Words

Hyun Kim 김현
4 min readAug 14, 2019

For more than 15 years Bobby Kim, who goes by Bobby Hundreds, expressed himself through his iconic streetwear brand, The Hundreds. Now with the release of his book, “This Is Not a T-Shirt: A Brand, a Culture, a Community — a Life in Streetwear,” he tells the world about his personal and brand journeys. Here, in his

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Hyun Kim 김현

Writer/Editor: Vibe, MTV, Tidal. Marketing/Advertising: Nike, Samsung, The Madbury Club. Former #1 Google image search for bald Asian. Seoul->Ithaca->NYC->VLC